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You can customize your interaction with your customers and stakeholders, so that the right message gets to the right person in the right way. And you can make strategic decisions that have put the odds in your favor.  And, by using anomaly detection and other machine learning methods, you can catch problems before they happen, and intervene with a solution.  So through this and more, data can be used to optimize systems, whether it be optimizing revenue or doing the most good for the world.